Ethical fashion is confusing — shoppers with good intentions get overwhelmed

Harriette Richards, The University of Melbourne, and Natalya Lusty, The University of Melbourne

As Australian consumers step out of their loungewear post-lockdown, many might be looking to buy new clothes for themselves or as gifts.

Whether you’re buying sweatpants or sequins, online or in-store, ethical fashion shopping can be confusing. There are so many terms, certifications, and accreditation systems — not to mention the marketing spin and corporate greenwashing — to navigate.

Our recent research examined the impact modern slavery laws have had on consumer awareness about ethical fashion, as part of a larger project on modern Read the rest