Latest Trend Keeps clothes Out of Landfills

Europe’s landfills are bursting at the seams with discarded clothing and other textiles. Of the 5.8 million tonnes of textiles that EU consumers discard every year, only a quarter is recycled. According to Friends of the Earth Europe, the remaining 4.3 million tonnes are dumped.

That’s equivalent to 60 garbage truckloads of clothes being burned or buried in landfills every minute. This is a pretty bleak picture, but change is underway.

Circularity and innovative solutions are already making the fashion industry more sustainable. This means producing clothes in an environmentally friendly manner, making them reusable and recyclable wherever possible.

More and … Read the rest

How to be a Conscious Shopper

Impakter Editorial BoardbyImpakter Editorial Board

This article is part of an editorial collaboration with BCorporation. The BCorp Series can be found here. The original publication can be found here.


B Corps Help You Vote With Your Dollars and Live Your Values During the Holidays

If you inhale deeply this time of year, perhaps you’ll smell the sweet scent of evergreen, with a twinge of pumpkin spice from a colleague’s latte. With the sights and smells of the holiday season all around, it’s also impossible to avoid the mental litter of mass consumerism that overtakes your mailbox, inbox and social feed this … Read the rest

In evidenza

Luxury and Sustainability? The Dual Nature of Louis Vuitton and Gucci Explored

Emilia Sharples byEmilia Sharples

According to Brand Finance’s annual report 2020, Louis Vuitton and Gucci are two of the most popular and valuable luxury fashion brands in the world. According to criteria from WWD, the report bases its evaluation assessment on the brand’s overall value, as well as its influence in shaping consumers’ choices, marketing investments, familiarity, loyalty, staff satisfaction, and corporate reputation.

A 2018 study from the consulting firm Quantis revealed that the apparel and footwear industries were responsible for an estimated 8.1% of the global greenhouse gas emissions in 2016. In addition to this, a study from the Read the rest

Clothing a Rebellion: An interview with AllRiot

Mr. Mohamad Akef - Columinst by Mr. Mohamad Akef – Columnist

Messaging is one of the most important responsibilities of any company or brand, especially today with the proliferation of options across all industries. Messaging is what separates winning companies from also-rans, and it’s what makes businesses attract and, more importantly, retain a customer base. Research from the Harvard Business Review reveals that 64% of consumers cite shared values as the main reason for a relationship with a brand, underscoring the importance of providing a clear message about a company’s identity and values.

In addition to crafting a message, companies must also ensure that their … Read the rest

Normcore: when being ordinary becomes a fashion statement

Josephine Collins, University of the Arts London

Putting together words like normal and fashion feels like a contradiction, but that’s exactly what Gap is doing with its autumn/winter 2014 advertising campaign, called Dress Normal. It makes a virtue out of the normality of its clothes and proposes that individualism comes from authenticity, not flashiness.

Gap is following the flurry of media discussion about “normcore”, a term coined by a New York-based trend forecaster K-Hole that has been present since last spring and early summer. Normcore elevates ordinary clothing – basic jeans, T-shirts and trainers, for example – … Read the rest