by Bryce Huffman
Originally published on https://www.bridgedetroit.com/
When it comes to thriving business corridors in Detroit, downtown and Midtown too often get all the attention. Or, when highlighting Black-owned businesses, the Avenue of Fashion along Livernois gets the spotlight. However, there are active commercial centers throughout the city run by dedicated Detroit entrepreneurs.
BridgeDetroit and The Neighborhoods, which is a City of Detroit storytelling initiative, have teamed up to identify Detroit’s thriving neighborhood business corridors and highlight the entrepreneurs who power them. McNichols between Schaefer and Hubbell, near Sinai Grace Hospital in the Hubbell-Puritan and Harmony Village neighborhoods, is … Read the rest
According to Brand Finance’s annual report 2020, Louis Vuitton and Gucci are two of the most popular and valuable luxury fashion brands in the world. According to criteria from WWD, the report bases its evaluation assessment on the brand’s overall value, as well as its influence in shaping consumers’ choices, marketing investments, familiarity, loyalty, staff satisfaction, and corporate reputation.
A 2018 study from the consulting firm Quantis revealed that the apparel and footwear industries were responsible for an estimated 8.1% of the global greenhouse gas emissions in 2016. In addition to this, a study from the … Read the rest
by Mr. Mohamad Akef – Columnist
Messaging is one of the most important responsibilities of any company or brand, especially today with the proliferation of options across all industries. Messaging is what separates winning companies from also-rans, and it’s what makes businesses attract and, more importantly, retain a customer base. Research from the Harvard Business Review reveals that 64% of consumers cite shared values as the main reason for a relationship with a brand, underscoring the importance of providing a clear message about a company’s identity and values.
In addition to crafting a message, companies must also ensure that their … Read the rest
Louise Grimmer, University of Tasmania and Martin Grimmer, University of Tasmania
Not only is second-hand shopping good for the planet and your wallet, but our new research also finds the more style-conscious you are, the more likely you are to shop for second-hand clothes and accessories.
In the 2020-21 financial year, 72% of Australians purchased at least one item of second-hand clothes – but we wanted to know more about people who were shopping second-hand.
It is often assumed those who shop for second-hand clothes do so to save money or reduce their impact on the environment.
In … Read the rest
Josephine Collins, University of the Arts London
Putting together words like normal and fashion feels like a contradiction, but that’s exactly what Gap is doing with its autumn/winter 2014 advertising campaign, called Dress Normal. It makes a virtue out of the normality of its clothes and proposes that individualism comes from authenticity, not flashiness.
Gap is following the flurry of media discussion about “normcore”, a term coined by a New York-based trend forecaster K-Hole that has been present since last spring and early summer. Normcore elevates ordinary clothing – basic jeans, T-shirts and trainers, for example – … Read the rest