According to Brand Finance’s annual report 2020, Louis Vuitton and Gucci are two of the most popular and valuable luxury fashion brands in the world. According to criteria from WWD, the report bases its evaluation assessment on the brand’s overall value, as well as its influence in shaping consumers’ choices, marketing investments, familiarity, loyalty, staff satisfaction, and corporate reputation.
This article is part of an editorial collaboration with BCorporation. The BCorp Series can be found here. The original publication can be found here.
B Corps Help You Vote With Your Dollars and Live Your Values During the Holidays
If you inhale deeply this time of year, perhaps you’ll smell the sweet scent of evergreen, with a twinge of pumpkin spice from a colleague’s latte. With the sights and smells of the holiday season all around, it’s also impossible to avoid the mental litter of mass consumerism that overtakes your mailbox, inbox and social feed this … Read the rest
Employing more than 300 million people and producing 100 billion items every year, the fashion industry has a colossal impact on the environment. Driving this trend is so-called ‘fast-fashion’, an exploitative yet highly profitable business model that turns high-fashion designs into low-cost, mass-produced styles.
In the EU, textile consumption is the fourth highest pressure category in terms of the use of primary raw materials and water (after food, housing and transport). It’s also fifth for greenhouse gas emissions. Most of the pressure and impact are linked to clothing and footwear.
Because these garments are meant to be disposable, fast fashion encourages over-consumption … Read the rest
In a world saturated with big-name brands, Adidas and Nike are two sportswear giants that have found success in the apparel sector. Inevitably, they are rivals and it would be hard to find someone who does not own a single item from either brand. But in terms of sustainability, which one is best? The Impakter Index enables us to answer that question. But first, it helps to understand what are the issues they, or for that matter, other brands seeking to become sustainable, are facing in an industry where “fast fashion” has become a key phrase and a … Read the rest
Messaging is one of the most important responsibilities of any company or brand, especially today with the proliferation of options across all industries. Messaging is what separates winning companies from also-rans, and it’s what makes businesses attract and, more importantly, retain a customer base. Research from the Harvard Business Review reveals that 64% of consumers cite shared values as the main reason for a relationship with a brand, underscoring the importance of providing a clear message about a company’s identity and values.
In addition to crafting a message, companies must also ensure that their … Read the rest